Modern Music Party from Modern Music on Vimeo .

For Modern Music’s relaunch and new identity, they worked with Caleb Coppock, an amazing artist and graphic designer.  He and the team put together an idea to have the dot of Modern’s new logo roll around, looking for its missing piece.  Daron Walker and John Hermanson set it to music and the rest is open to your interpretation.

Modern Music commissioned the rearrangement of Rodgers & Hammerstein’s classic song, “Sixteen Going on Seventeen” from artist, Sound of the Sun.

Working with DDB Chicago, this spot represents the dangers teenage drivers face in their first year on the road.

Download the song on State Farm’s website.

Everyone at Modern Music worked on this spot for State Farm through DDB Chicago. Check out their remix of “Sixteen Going on Seventeen” or download it at State Farm’s website.

Thank you to everyone who attended.

FOR IMMEDIATE RELEASE:

Friday, August 1, 2008

Modern Music Launches New Identity with Addition of New Staff Composers

(Minneapolis, Minn.) Modern Music , creator of original music, sound design, music licensing and supervision for advertising, film, television, gaming and new media, welcomes two composers to its team. Both veteran musicians, John Hermanson (composer) of art-rock Alva Star and acoustic duo Storyhill (Red House Records), and Eric Fawcett (director of client services) drummer for N*E*R*D and Spymob are welcomed by Modern Music’s resident composers Daron Walker (creative director), Bryan Hanna (director of production) and Joanna Jahn (producer).

Hermanson’s music has been featured on MTV, HBO and ABC including episodes of “Six Feet Under ” and “Dirty Sexy Money .” A multi-instrumentalist and engineer, his music is also featured in the Lifescapes kiosks in Target stores. Under the name John August, he has sold more than 850,000 CDs nationwide.

In addition to working with Pharrell Williams , Fawcett is set to tour with China pop sensation Lee Hom Wang , playing on his song for the 2008 Bejing Olympics. Fawcett, also a multi-instrumentalist and record producer, is the writer of the monthly column “Mind Set” in Drummer Magazine and is contributing editor of his “dumbdrummer ” blog. The pair has worked together for 15 years, playing in Minneapolis-based The Hopefuls and collaborating as partners in Fiction Music from 2006 to 2008.

Modern Music has a long-standing reputation in the music industry. Most recently, Daron Walker’s original score was commissioned into the Museum of Modern Art in New York, as part of a spoken-word commercial for Target’s Art Connects campaign. Both he and Bryan Hanna collaborated on music for an art installation at Victory Park in Dallas, Texas and in Union Square in New York City. Under Target’s direction Modern Music has helped to re-write and record two years of “Hello Good-bu y” commercials.

The relaunch kicked off Thursday, July 31st with a reception in Minneapolis for industry leaders and advertising executives.  For more information about Modern Music, their work or their staff, contact Natalie Kane, 612-332-6299.

 
“Hello Good-buy” from Modern Music on Vimeo.

See more work by visiting their reel.