Modern Music Scores Sesame Street Segment
December 15th, 2007 by Modern Music
Modern Music composer, Rick Meyer, scored original music for Sesame Street Workshop’s new segment, “Word on the Street” co-created with Minneapolis-based advertising agency, Mono.
Each episode of Sesame Street’s 38th season is focused on increasing literacy among children and begins with a “‘What’s the Word on the Street?” interview segment that defines the episode’s “Word on the Street.” These 26 new words, such as “tricycle,” “predicament” and “squid,” are repeated later in the show in celebrity clips, featuring stars such as Jon Stewart, Ellen DeGeneres and Brian Williams, that reinforce the meaning of the day’s word to Sesame Street’s young viewers.
[flv:2008/01/celeb_word_promo_h.flv 320 240]
“Scoring music for these Sesame Street segments gave me the chance to dig in and use ‘non-standard’ instruments that I just don’t normally use every day — like xylophones and marimbas, pots and pans, whatever’s laying around. I recently released two children’s albums and I know that kids really love percussion. So, I punctuated the high-energy of the ‘Word on the Street’ segments by using these instruments. Music for kids should sound friendly, but never ‘condescending.’ I wanted to keep the music fresh and I enjoyed getting to play around with fun musical instruments. Kid’s are smart and I like to play to that!”
That’s the word from Rick Meyer.
THE TEAM (CREDITS)
Creative Director: Chris Lange
Art Director: Chris Lange
Copywriter: Joey Mazzarino
Producers: Jolene Lew
Account Executive: Jolene Lew
Music House: Modern Music
Composer: Richard W. (Rick) Meyer
Producer: Jess Ford
Production Company: HyperActive
Director: Koyalee Chanda, Inner Dog Productions
Director of Photography: Jason Harver
Executive Producers: Jeremy Slutskin, Andreas Frisch
Editing House: Schnitt, Inc.
Editors: Chad Nelson
Producer: Jill Asp
Sound Design: Wow & Flutter
Sound Designer: Dale Goulett
Audio Mix: Wow & Flutter
Mixer: Dale Goulett
Press Contact: jMatt Keil at Modern Music
Phone: 612.210.8828
Website: www.modern-music.com